Contest Coordinator: Mark Carpenter, Smith Kroeger
2026 Scope of Contest: My contest will be for entrants to create a small ad campaign for an imaginary client. My goal is to teach students to distill product information down to one unique selling proposition, then communicate that unique product benefit back to the consumer in the most creative and interseting way possible. No study is needed.
Click here for the 2026 project and logo
Students need to bring their own laptop with charger, licensed software – Adobe (InDesign, Illustrator, Photoshop, PDF reader), surge protector, extension cord, Sketchbook and pens/pencils, USB for project submission, and computer mouse.